Google and Yahoo are changing the rules for email marketing in 2024. If you don’t comply, your email list is at risk of being wiped out.

Why Is Email So Important?

Email is a vital communication channel for many businesses. Not only does it help you build a relationship with your potential customers but if done correctly is extremely profitable.

  • Email experts say between 20-35% of a business’s total revenue should come from their email list… closer to 50-60% during the busy Q4 Holiday Season.
  • For every $1 spent on email the average return is between $30-$42.  That’s 4200% ROI.
  • In a study performed by McKinsey & Company, they found email is 40X more effective than Social Media for turning fans into customers.

Why Have The Rules of Email Marketing Changed?

Here are the main 3 reasons:

  • SPAM: Symantec (one of the world’s leading cybersecurity companies) claims 85% of all emails sent are either malicious or spam. That equates to 22 Billion spam emails a day or 1/4 Million per second. Basically spam is out of control.
  • Email volume has doubled since the pandemic as more businesses have developed an online presence
  • Email users are overwhelmed with the number of emails they receive daily

In order to keep email an essential daily communication tool, in October 2023 Google announced new requirements that will close loopholes exploited by spammers.

Google’s goal is to declutter the inbox so user’s will only see the messages they want to see.

Why Haven’t I Needed to Worry About This Before?

For the longest time email has been both a lucrative and easy to maintain channel. 

For example, email authentication has been around for a long time but most people never set it up… or if they did… set it up incorrectly… because there was no down side for not having it right.


Sending email has basically been free, so marketers haven’t had to worry about who they’re sending to because there has been no consequences for poor list management.


Hopefully send great content but there has never been a consequence if your list never opened your emails or clicked any of your links.


What Are The New Rules of Email Marketing?


  • We need to develop the right right mindset about email marketing. We have to accept that the rules have changed and we have to play the game differently.
  • Content is king – we need great content that people are excited to receive.
  • We need to manage who we send to and respect when they’re “just not that into us anymore“.
  • We need tools to quickly and accurately check how we’re doing and fix issues when we they arise.

Introducing the EmailSmart KickStart Program

The EmailSmart Kickstart Program is an unique and pioneering combination of both software and education giving you EVERYTHING you need, not just to survive, but to thrive.

It’s the most valuable program we have ever offered!

This comprehensive program will transform your email marketing, taking you step-by-step and shortening the learning curve.

Here’s the Detail

Kickstart combines over 20 years of experience and expertise into this detailed and invaluable course. It will help you:

  • Avoid email Jail

  • Stop wasting ad budget by up to 95%

  • Increase the number of contacts clicking and engaging with your emails

  • Increase sales and ultimately revenues

  • Build loyal fans and customers that keep coming back for more

Kickstart includes everything your list needs to thrive in 2024:

  • Authentication checker

  • Google Postmaster Checker

  • New Health Check Report

  • Detailed analysis reports

  • Point of no return

  • Smart alerts

  • List scrubbing solution

  • Smart defender- segment contacts by engagement

  • Hyper engager tagging

Broken down into a simple package where you’ll receive:

  • Group welcome call

  • EmailSmart 101 training

  • Training on the 24 missions

  • 3 months’ access to all EmailSmart software

  • Weekly Q&A call with EmailSmart team member

  • Access to our private Facebook group

  • Access to our private Slack channel

  • Unlimited email support 

Compared to the more expensive options of hiring a full time person, a specialist agency or paying up to $1000 for hourly consultation, Kickstart’s is a bargain. 

Alternatively, if time is tight for you as a business owner and you have no-one to help you with your email strategies, we can wave our magic wand and do all of this for you.

So, how does the Software work?

Well, you wake up in the morning, all of your contacts have been tagged based on their engagement, so you will know exactly who to send to.

All you need to do is go through the recorded training sessions and complete the missions and you’ll be on your way to better deliverability and more revenue.

Once you’ve signed up for the Kickstart program, you’ll receive immediate access to our EmailSmart 101 online training course and you’ll also be invited to join an onboarding call, where we’ll make sure you’re clear on what to work on next.

Why You Need To Act Quickly

Google, Yahoo and Microsoft all have rules that you MUST follow if you want to get your emails into their inboxes.


Staying on the good side of Google, Yahoo and Microsoft is the only thing that will keep your email lists alive in 2024.

You must protect your business because when Google puts you in jail, it can take 3 to 6 months to recover – this could cost you your entire email list.

If that happened, all of the time and money you’ve invested in building your list will have been wasted.

Joining the Kickstart program means you can:

So, What Do You Get With Kickstart Exactly?

Total Value of Program: $6338.00

Our Guarantee To You

If you’re not completely happy within 30 days, we’re offering a FULL MONEY BACK guarantee.  Just contact our support team and we’ll be happy to promptly and courteously refund your investment.

But we’re confident that we can help you, just like we’ve helped so many others.

What People Are Saying

Keith Phillips: Facebook EmailSmart Community


Renaye Thornborrow:


“I sleep better at night knowing that EmailSmart is in our corner and I highly recommend the company” 


Scott Oldford, business investor and founder of the Wisdom Group:


“I eat and sleep this stuff. This is a must for every single business in my portfolio and every company I work with, and I believe this is a must for you too” 



The EmailSmart KickStart Program

Mastering the New Rules of Email Marketing
$ 1997
  • Group Welcome Call... Value $250
  • EmailSmart 101 Trainings... Value $497
  • The 24 Missions... Value $1497
  • 3 Months Access to the EmailSmart Software... Value $597
  • Unbelievable Support via Email and Slack
  • 30-Day Money Back Guarantee
On Sale

The EmailSmart Kickstart Program is backed by the EmailSmart's 30-Day 100% Satisfaction Guarantee

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If you’re not 100% satisfied, just send an email to
and receive a full refund, no questions asked!