Google and Yahoo are changing the rules for email marketing in February 2024. If you don’t comply, your email list is at risk of being wiped out.

Are you ready?

The changes made by Google and Yahoo are already beginning to impact businesses that rely on email marketing to drive sales.

Come February, your list could be dead!

So, what does dead mean?

Well, your emails will all go to spam or be blocked entirely, your reputation will nosedive and people will lose trust in you. The impact is sudden.

Why You Need To Pay Attention Now

With the holiday season coming up, it’s a great time to make money.

BUT, you can’t make money from an empty list. So if you’re already chasing your tail trying to make sales to an ever dwindling list, it’s likely to get a lot worse.

Then when you factor in the time and money spent writing emails, creating graphics and advertising products – it’s all for nothing when no one will see your hard work.

The Biggest Challenge

Here’s the thing…

Email deliverability isn’t sexy.

It’s the last thing you get around to, often placed at the very bottom of your long to-do list.

Maybe it’s not even on your list because you think your email marketing platform looks after your deliverability.

But it’s not their responsibility… it’s yours!

It seems scary and complex so you procrastinate.

Or there’s too much detail to get your head around and not enough time in the day.

It’s tempting to just put more money into ads and increase the volume.

We’ve been there, too.

In fact, when we first started out, we struggled to get Microsoft to like some of our clients.

That meant the time and money they were spending on their marketing weren’t bringing them the results they expected… and needed.

We made mistakes, which resulted in their emails not getting seen. They kept landing in spam and our clients’ domains were at risk from poor reputation. We even forgot to authenticate one domain in the past!

At the time, we felt alone and we didn’t know who to turn to for help or who we could trust for advice.

In the end, we learned so much that we knew more about the ever changing email marketing trends than the places we were seeking information from!

Our Experience

This led to our focus purely on email deliverability and together, we now have a combined 20 years of experience in email deliverability.

During that time we’ve helped people like Frank Kern, Jeff Walker, Brian Kurtz and many more. We’re also recommended by Clate Mask, CEO of Keap.

From holding live training sessions in five continents, to developing the best email tools in the business, through to providing world class consulting services, this brings us to our latest mission.

How We Can Help You

Now, we want to help you save your list and business from the upcoming changes that Google and Yahoo are making.

You MUST learn about the new rules that Google and Yahoo are enforcing that WILL impact your revenues.

Knowing the new rules is key to securing your business reputation, getting more emails seen and generating more leads.

Your business will not only survive the looming changes, but thrive because you’ve built strong foundations.

We have helped multi-million dollar entrepreneurs, like Scott Oldford, build and protect the robust email lists that have contributed to their success!

By getting the basics right and building a solid foundation, the only way to go is up.

So not only will you avoid going to Google jail in February 2024, you can expect to get more emails seen in the space of just 30 days!

After 90 days, you’ll have the full benefit of better deliverability, including better engagement, higher sales and more money.

You might be thinking, “that’s great for Scott… but I’m not a multi-millionaire!”

The Thing Is, Google Doesn’t Discriminate

The new rules apply to all businesses regardless of type, location, turnover and list size. It doesn’t matter if you’re a seasoned pro or new to the marketing scene.

Come February, every single one of us will be in the same boat and by then, it will be sink or swim.

So how do you make sure you’re swimming and not sinking?

We came up with a solution to learn about and adhere to all the imminent BIG changes the mailbox providers are enforcing. With everything you need in one place, it’s in an easy to digest format with manageable chunks of information.

The EmailSmart Kickstart Program

Introducing Kickstart, a unique and pioneering new program to give you EVERYTHING you need, not just to survive, but to thrive.

It’s the most valuable program we have ever offered! This comprehensive program will transform your email marketing and ensure your business thrives without wasting your time and money. And you certainly won’t need a degree in geek speak!

By taking you step by step through the essential processes needed to protect your business, you’ll soon be adhering to all the new rules being brought in by mailbox providers, ensuring your list does not become extinct.