Google and Yahoo are changing the rules for email marketing in February 2024. If you don’t comply, your email list is at risk of being wiped out.

Are you ready?

The changes made by Google and Yahoo are already beginning to impact businesses that rely on email marketing to drive sales.

Come February, your list could be dead!

So, what does dead mean?

Well, your emails will all go to spam or be blocked entirely, your reputation will nosedive and people will lose trust in you. The impact is sudden.

Why You Need To Pay Attention Now

With the holiday season coming up, it’s a great time to make money.

BUT, you can’t make money from an empty list. So if you’re already chasing your tail trying to make sales to an ever dwindling list, it’s likely to get a lot worse.

Then when you factor in the time and money spent writing emails, creating graphics and advertising products – it’s all for nothing when no one will see your hard work.

The Biggest Challenge

Here’s the thing…

Email deliverability isn’t sexy.

It’s the last thing you get around to, often placed at the very bottom of your long to-do list.

Maybe it’s not even on your list because you think your email marketing platform looks after your deliverability.

But it’s not their responsibility… it’s yours!

It seems scary and complex so you procrastinate.

Or there’s too much detail to get your head around and not enough time in the day.

It’s tempting to just put more money into ads and increase the volume.

We’ve been there, too.

In fact, when we first started out, we struggled to get Microsoft to like some of our clients.

That meant the time and money they were spending on their marketing weren’t bringing them the results they expected… and needed.

We made mistakes, which resulted in their emails not getting seen. They kept landing in spam and our clients’ domains were at risk from poor reputation. We even forgot to authenticate one domain in the past!

At the time, we felt alone and we didn’t know who to turn to for help or who we could trust for advice.

In the end, we learned so much that we knew more about the ever changing email marketing trends than the places we were seeking information from!

Our Experience

This led to our focus purely on email deliverability and together, we now have a combined 20 years of experience in email deliverability.

During that time we’ve helped people like Frank Kern, Jeff Walker, Brian Kurtz and many more. We’re also recommended by Clate Mask, CEO of Keap.

From holding live training sessions in five continents, to developing the best email tools in the business, through to providing world class consulting services, this brings us to our latest mission.

How We Can Help You

Now, we want to help you save your list and business from the upcoming changes that Google and Yahoo are making.

You MUST learn about the new rules that Google and Yahoo are enforcing that WILL impact your revenues.

Knowing the new rules is key to securing your business reputation, getting more emails seen and generating more leads.

Your business will not only survive the looming changes, but thrive because you’ve built strong foundations.

We have helped multi-million dollar entrepreneurs, like Scott Oldford, build and protect the robust email lists that have contributed to their success!

By getting the basics right and building a solid foundation, the only way to go is up.

So not only will you avoid going to Google jail in February 2024, you can expect to get more emails seen in the space of just 30 days!

After 90 days, you’ll have the full benefit of better deliverability, including better engagement, higher sales and more money.

You might be thinking, “that’s great for Scott… but I’m not a multi-millionaire!”

The Thing Is, Google Doesn’t Discriminate

The new rules apply to all businesses regardless of type, location, turnover and list size. It doesn’t matter if you’re a seasoned pro or new to the marketing scene.

Come February, every single one of us will be in the same boat and by then, it will be sink or swim.

So how do you make sure you’re swimming and not sinking?

We came up with a solution to learn about and adhere to all the imminent BIG changes the mailbox providers are enforcing. With everything you need in one place, it’s in an easy to digest format with manageable chunks of information.

The EmailSmart Kickstart Program

Introducing Kickstart, a unique and pioneering new program to give you EVERYTHING you need, not just to survive, but to thrive.

It’s the most valuable program we have ever offered! This comprehensive program will transform your email marketing and ensure your business thrives without wasting your time and money. And you certainly won’t need a degree in geek speak!

By taking you step by step through the essential processes needed to protect your business, you’ll soon be adhering to all the new rules being brought in by mailbox providers, ensuring your list does not become extinct.

Here’s the Detail

Kickstart combinesover 20 years of experience and expertise into this detailed and invaluable course. It will help you to:

  • Avoid email Jail
  • Stop wasting ad budget by up to 95%
  • Increase the number of contacts clicking and engaging with your emails
  • Increase sales and ultimately revenues
  • Build loyal fans and customers that keep coming back for more

Kickstart includes everything you need to avoid Google killing your list:

  • Authentication checker
  • Google Postmaster Checker
  • New Health Check Report
  • Detailed analysis reports
  • Point of no return
  • Smart alerts
  • List scrubbing solution
  • Smart defender- segment contacts by engagement
  • Hyper engager tagging

Broken down into a simple package where you’ll receive:

  • Group welcome call
  • EmailSmart 101 training
  • Training on min 24 missions
  • 3 months’ access to all EmailSmart software
  • Weekly Q&A call with EmailSmart team member
  • Access to our private Facebook group
  • Access to our private Slack channel
  • Unlimited email support 

Compared to the more expensive options of hiring a full time person, a specialist agency or paying up to $1000 for hourly consultation, Kickstart’s offering is invaluable. You gain the knowledge to protect as many lists as you need.

Alternatively, if time is tight for you as a business owner and you have no-one to help you with your email strategies, we can wave our magic wand and do all of this for you.

So, how does Kickstart work?

Well, you wake up in the morning, all of your contacts have been tagged already, so engagement segments are put in place while you sleep.

All you need to do is take part in the weekly calls, watch the recorded training sessions and complete the missions. Then you’ll be on your way to better deliverability and more revenue.

Time’s running out to fix your list before the changes from Google and Yahoo come into full force. We’re already starting to see the effects of the changes so if you don’t want to lose sales before the busy holiday period, it’s time to pay attention.

We’re offering a discount of $1000 until November 23rd, 2023.

This means you’ll get access to the program for only $997.

This gives you time to safeguard your list before the busy holiday season and get a headstart ready for the New Year. Once you’ve signed up for the Kickstart programme, you’ll receive immediate access to our EmailSmart 101 online training course and you’ll also be invited to join an onboarding call, where we’ll make sure you’re clear on what to work on next.

Why You Need To Act Quickly

Google, Yahoo and Microsoft all have rules that you MUST follow if you want to get your emails into their inboxes.


Staying on the good side of Google, Yahoo and Microsoft is the only thing that will keep your email lists alive come February 2024.

You must protect your business because when Google puts you in jail, it can take 3 to 6 months to recover – this could cost you your entire email list.

If that happened, all of the time and money you’ve invested in building your list will have been wasted. Joining the Kickstart programme means you can:

Are you prepared?

The changes come into effect in just 12 weeks and this is the best way to protect your list, as prevention is better than cure. The longer you bury your head in the sand, the worse your business will be impacted. But the faster you put solutions in place, the less time and money you’ll spend fixing the problems as we edge closer to 2024.

So, What Do You Get With Kickstart Exactly?

Total Value of Program: $6338


Regular Selling Price: $1997

Act Now To Claim Our Special Pricing: $997 Or 3 monthly payments of $397
This pricing will only be available until November 23rd, when the price will increase to $1997.

Our Guarantee To You

If you’re not completely happy within 30 days, we’re offering a FULL MONEY BACK guarantee.  Just contact our support team and we’ll be happy to promptly and courteously refund your investment.

But we’re confident that we can help you, just like we’ve helped so many others.

What People Are Saying

Keith Phillips: Facebook EmailSmart Community



Renaye Thornborrow:


“I sleep better at night knowing that EmailSmart is in our corner and I highly recommend the company” 


Scott Oldford, business investor and founder of the Wisdom Group:


“I eat and sleep this stuff. This is a must for every single business in my portfolio and every company I work with, and I believe this is a must for you too” 

Your Investment

So for just $997 or 3 payments of $397, you’ll get access to the Kickstart programme.

And if you’re not happy with the results in just 30 days, you can have your money back!

Act Now

If you follow the Kickstart Program and implement our easy, step-by-step training, you will avoid spending the next 6 months trying to dig yourself out of trouble. 

Time is running out and  if you don’t protect yourself now, you will end up in Google jail – losing thousands of dollars.

The easy to digest information and the access you get to support will enable you to safeguard your email list and get results without needing to learn all of the technical stuff.