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Are You Prepared For Google’s New Authentication Rules?

Google and Yahoo are changing the rules for email marketing from February 1st. They have announced that they will require all emails to be fully authenticated. If you don’t comply, your email list is at risk of being wiped out.

This means that you must have DKIM, SPF and DMARC set up correctly by that date.

Otherwise, it’s extremely likely that the emails you send will not reach your audience.


Why Do You Need Email Authentication?

If your authentication isn’t set up correctly, you can’t differentiate yourself from the spammers and it’s possible that your emails won’t be getting into the inbox.

Properly authenticated email is much more likely to reach the inbox. Get this right and you’ll get more emails seen and make more sales.

Why Get Specialist Help?

Setting up email authentication correctly is a specialist task. If done wrongly, there’s a risk of even more emails landing in the spam folder.

At EmailSmart, we’ve set up email authentication for hundreds of clients over the last 8 years and we have a 100% accuracy rate. We know exactly what to do and always test to make sure everything is set up once the task is complete.

Because setting up authentication is a one-time activity, you don’t need to become an expert yourself. Let us do the heavy lifting for you and relax, knowing that everything is set up as it should be.

If you’ve run the free authentication check above and need some help, click the button below to find out how we can help.

Here’s What We’ll Do

  • Set up DKIM correctly for your main email marketing platform and your main email service (e.g. Google Workspace, Microsoft 365 etc.), so that every email you send is seen as legitimate by every mailbox provider.

  • Set up your SPF record correctly, so that all the email platforms you send from are considered as authorised to send emails on your behalf.

  • Set up DMARC correctly, so your email reputation will be protected and you’ll see whether any scammers are sending emails that pretend to be from you.

  • Set up a DMARC monitoring platform with a 14-day free trial (you will need to pay $10 per domain per month after that) so you can continue to ensure everything is working correctly.

  • Test to ensure everything is set up correctly and show you how to monitor your authentication to be sure that everything continues to work as it should.

  • We’ll also make up to two additions or modifications to your SPF or DKIM records within 30 days.

We offer a 100% satisfaction and correctness guarantee. If anything isn’t right, we’ll sort it out for free.

What’s the Investment?

We offer simple, transparent fixed-fee pricing.

Standard setup fee for one domain: $497

This covers all the work listed in “Here’s What We’ll Do” above. 

Additional fee for each extra domain: $197 (for domains set up at the same time, using the same DNS control panel, linked to the same email marketing platform)

If you have more than one domain, we charge an additional fee per domain because there’s a lot of work required for each domain. 

Please note: additional domains must be managed by the same DNS control panel and be linked to the same email marketing platform.

Additional fee to work with a third party: $100

It takes a lot more of our time if you’re not able to give us direct access to your domain control panel and we have to pass on instructions to a third party. So if you need us to liaise with your IT provider, web developer or other third party who will make the changes on your behalf, we do charge an additional one-off fee to cover our additional costs.


How Do I Get Started?

You can order our $497 Authentication Service using this link.